Among the many initiatives taking place within Penske Entertainment and its NTT IndyCar Series, courting new and younger fans remains among its greatest priorities as it prepares to launch a new championship run.Through its “Defy Everything” marketing campaign in 2022, attempts were made to court an audience that would bring...

The ABB FIA Formula E Championship released information today detailing its audience growth among younger audiences, consolidating the number of followers aged 25-34 and also experiencing rapid growth with fans in the 13-24 age bracket.At the midpoint of its fourth season, the world's first fully-electric single-seater racing series' latest figures...